BRIEFING
Subway is well known to GenZ and Young Millennials. But the quick service also creates rapid customer turnover, making building a lasting relationship difficult. Task: devise a festival campaign to upgrade brand love and awareness.
CONCEPT
A huge and also growing target group of single young people are losing faith in “quick” dating apps and are looking for a face-to-face encounter. At Subway’s Subs & Singles Café, festival-goers can search for their perfect date. Through an (online) tool, festival-goers were matched. With a footlong Sub, a great restaurant setting and under the watchful eye of the Witty Wingman, they could get further acquainted. A match made in heaven? After the festival, the love birds could continue their match at a local Subway. After all those great dates, the Subs & Singles Café at all the festivals transformed into a vibrant dance floor for every dancaholic!
RESULTATEN
As a matchmaker, Subway cleverly responded to the target audience’s need for real connections. Subway profiled itself as a brand that is actively engaged in the experiences and needs of their potential customers.
Project Specs
| Client: | Subway | |
| Opdracht: | Subs & Singles Cafe | |
| Year: | 2023 |
