BRIEFING
Within its current ‘Made of Moments’ campaign, Kornuit wanted an activation that focused on brand awareness, relevant content and a unique experience.
CONCEPT
Music plays an important role for Millennials and is often the memorable soundtrack to a special moment. With “To Be Announced,” Playground created a “secret stage” with an unknown lineup. Only when you as a festival-goer have discovered To Be Announced and are standing in the pit, you discover which fat headliner is giving a unique concert for an in-crowd of 100 lucky festival-goers. A unique experience that visitors will carry with them for the rest of their lives. Because they were there!
RESULTATEN
Kornuit became a highly regarded sender of a once in a lifetime experience that provided the festival attendee with a unique status apart: you were there! To Be Announced was considered one of the special highlights of the festival season.
Project Specs
| Client: | Kornuit | |
| Opdracht: | To Be Announced |
