BRIEFING
Samsung is represented in all walks of life but there is a world to be won for this premium brand among young people between the ages of 13 – 30. The assignment is clear: make Samsung a love brand among young people and activate the Flip4 phone in an environment where creative expression is central: festivals.
CONCEPT
Young people love festivals. And house parties. Small, intimate and in the best company. With Flip The House, we launched the perfect on-demand house party at several festivals. Pre-registered festival goers were given complete control over the atmosphere, music and lighting in their own Samsung living room. Every 20 minutes we switched (Flip The House!) party owners, with a completely new party vibe. Of course, the thickest and most beautiful house party of the festival was rewarded with a Samsung Flip4….
RESULTATEN
Thanks to the clever marketing campaign, Flip The House achieved high conversion rates on social platforms. The connection to youth culture was spot on and the unique experience with over 227K festival-goers at 5 festivals, made Samsung a love brand.
Project Specs
| Client: | Samsung | |
| Opdracht: | flip the house | |
| Year: | 2023 - present |
