BRIEFING
Lipton Club is a trusted partner at many festivals. A place where people can unwind, get on the dance floor and enjoy their favorite Lipton Cocktail. The assignment was to continue this USP even more strongly in a sustainable way.
CONCEPT
Playground already has a long and valuable relationship with Lipton and knows that sustainability is key in everything Lipton does. With that in mind, the sustainable Lipton Club was brought to life. An unmissable ‘Liptonized’ tower made entirely from recycled materials. And the place that is Your Home Away From Home. A cozy and intimate venue where you can relax with friends and all day, play games, be presented with an intimate setting and create treasured memories. Lipton Club is the ultimate homecoming when you are far from home.
RESULTS
Through its social channels, the Lipton Club reached nearly 50 million impressions. The youtube content reached a large audience with 100,000 views and the Lipton Club was the talk of the town at many festivals.
Project Specs
| Client: | Lipton | |
| Assignment: | Lipton Club | |
| Year: | 2019 - present |
