BRIEFING
Frank Seltzer has been telling an appealing story in the Dutch Seltzer market for several years. Next step is to bring this brand story closer to the moment of use. The can as hero of a creative activation campaign should stimulate sales and further expand the brand among students during the dark winter months.
CONCEPT
Frank Seltzer has been telling an appealing story in the Dutch Seltzer market for several years. Next step is to bring this brand story closer to the moment of use. The can as hero of a creative activation campaign should stimulate sales and further expand the brand among students during the dark winter months.
RESULTS
Dance with Frank through the winter! Dancing is self-expression and a vital, social and cultural domain. Everyone dances in their own style and with their own attitude. So Keep Dancing but Stay Frank. With the take-out Keep Dancing, Stay Frank we created a strong image-driven activation campaign in which unique characters from the target group give color and energy to the gray winter months with thick dance moves. Online and offline.
Project Specs
| Client: | Frank Seltzer | |
| Assignment: | keep dancing, keep moving, stay Frank |
