BRIEFING
Plant-based eating has a great positive impact on growing global problems. Beyond Meat wants to contribute as much as possible to this awareness. Mission: give festival visitors a positive experience around the impact of plant-based food.
CONCEPT
Grill For Real! A challenging pop-up restaurant where festival visitors can enjoy a delicious burger, relax and in the meantime experience the impact they themselves make by choosing plant-based food. The green lounge and the spectacular grill experience were the toppings for a topical and above all positive story.
RESULTATEN
Many festival-goers were surprised by Beyond Meat’s philosophy and contributed themselves to the positive impact that plant-based food has on the world. An activating awareness campaign with only thumbs up!
Project Specs
| Client: | Beyond Meat | |
| Opdracht: | Grill for Real | |
| Year: | 2022 - present |
